Michelle Renee Smith

817 Indiana Ave, Los Angeles, CA, 90291 • 312-221-9915 • michellerenees98@gmail.com

EDUCATION 

University of Wisconsin | Madison, WI             May 2020

B.A. Retail and Consumer Behavior

Lorenzo de’ Medici | Florence, Italy           January - May 2019

Fashion Buying & Marketing Strategies

Styling Assistant               Present   

  • Previously assisted for: Anastasia Walker, Jake Sammis, Molly Dickson, Brad Goreski, Jaime Kay Waxman, Annabelle Harron, Jamie Mizrahi, Andrew Mukamal, Mark Holmes, Elly McGaw, Brian Paulson, Alvin Stillwell, Lauren Jeworski

  • Assist in preparing A-List clients for various award shows, red carpets, and major appearances 

  • Organize, request, manage, and facilitate dressing requests between stylist and brand, agencies, and showrooms

  • Prepare, steam, and arrange garments and accessories in proper sequence of outfits and assist clients in dressing

  • Create custom lookbooks for clients to help curate their personal wardrobes

The Lobby | Brand Research Consultant                       April 2023 - Present   

  • Using social media platforms, research and define 500 weekly targeted brands and pair influencers that fit the brands mission statement and brand aesthetic

  • Identify “top target brands” to optimize response retention and research the best point of contact for said brands

  • Mange 5 inboxes and setting up calls for cold outreach sales funnel                                                                                

                                                

Jonathan Simkhai | PR Coordinator | Los Angeles, CA                 July 2022 - December 2022

  • Partner with Brand Director on short and long term brand projects across events, marketing, partnerships, sponsorships, collaborations

  • Fulfill editorial, press and dressing requests, as well as feature/news story placements and brand coverage

  • Assist in conceiving and executing events including fashion week, wholesale events, retail events, brand initiatives, store openings, award shows, sample sales, etc. to generate brand awareness and PR value

  • Oversee press email to work alongside stylists to ensure requests are properly filtered through

L’AGENCE | PR & Marketing Assistant | Los Angeles, CA                      February 2022 - July 2022

  • Assist in conceptualizing, organizing, and executing photoshoots, press preview events, store events, PR events and attend them to facilitate their success. 

  • Responsible for managing all PR inventory including clothing/shoe samples and collateral materials

  • Manage PR/Influencer logs by tracking and organizing all contacts and gifting outreach as well as ship daily influencer/editor and VIP gifting

  • Update press recap and inventories database, daily sample traffic management, general administrative tasks and aid in overall office/department management

ALIX NYC | Digital & Studio Coordinator | New York, NY                     March 2021 - February 2022

  • Conceptualize creative briefs and assist in casting, styling, preparation, and execution of photoshoots

  • Implement all aspects of Shopify store coordination, product set up, maintenance, and data entry for product and information management for new collection/styles

  • Assist in creating social assets for new launches, promotions, press coverage, products, gifting road maps, social content and social copy utilizing photoshop

  • Manage all sample requests, returns, sample tracking for press, and physical sample line inventory

OTHER 

Skills: Microsoft 365, Google Suite, Adobe Photoshop, InDesign, Shopify Plus, Fashion GPS, Copywriting, Sewing, Steaming

Previous

BIO